Brittaney J. Bethea
Brittaney Bethea founded Inspire Communication Solutions, LLC to expand the capacity of small and mid-sized health and cause-driven organizations who lack in-house resources for communication, marketing, and community outreach efforts. She applies evidence-based public health practices, data-driven marketing and communication strategies, and principles of persuasion to increase the awareness and utilization of clinical health services, social support programs, and the application of public health research findings.
Bio
Brittaney J. Bethea has worked in public health for over a decade in chronic and infectious disease education, wellness promotion, and research translation for the general public. Working for and with organizations such as the AIDS Foundation of Chicago, Test Positive Aware Network, and GA Power/Southern Company (Health Services), she’s served on the front-lines of underserved communities counseling individuals about healthy behaviors and engaging with civic leaders to implement strategic community partnerships.
At leading agencies and institutions such as the Centers for Disease Control and Prevention (CDC), Washington University in St. Louis and Banyan Communications, she’s collaborated with colleagues from various backgrounds— health scientists, policy advocates, technology enthusiasts and visual creatives—to translate complex health information into digestible and action-inspiring content across various mass media channels (magazines, newspapers, PSAs, video games, web and mobile apps).
Overall, she’s fascinated with the art and science of informing and influencing audiences about important health issues and continues to be driven by the endless opportunities that mass media presents for reaching, engaging, and retaining communities long enough to see real change.
Leadership
She’s currently the Director of Communication and Dissemination for the Morehouse School of Medicine (MSM) National COVID-19 Resiliency Network, funded by the U.S. Department of Human and Health Services Office of Minority Health. Prior to this role, she was the Director of Marketing and Communications for Research and Community Engagement at MSM where she led internal and external communications and marketing activities for all basic science, population health, and policy analysis research, as well as community engagement initiatives across the institution.
Teaching Experience
Brittaney taught undergraduate courses in Human Communication (SCOM 1000) and Mass Media Communications (JOUR 1000) at Georgia State University, as well as adult courses on Communication and Ideation as part of a Research Skills Bootcamp at Morehouse School of Medicine.
Education
Brittaney obtained a Masters of Public Health (MPH) from Washington University in St. Louis and a Bachelors of Arts (BA) in Sociology from Spelman College. She is currently in the third year of her doctoral program in the Department of Communication at Georgia State University on the department’s Media and Society track. Brittaney is also a Certified Communicator in Public Health (CCPH) through the National Public Health Information Coalition (NPHIC).
Research
Her current research interests include studying the outcomes and impact of disseminating public health messages via mass communication channels. She's specifically interested in providing evidence-based practice recommendations to guide health and social service organizations with their strategic communication, health marketing, and entertainment education efforts with an aim to shift perceptions, change health behaviors, and achieve new policy implementation.